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Job Title: Social Media Analyst

Location: Mumbai/Gurgaon, India
Salary: Not disclosed
Employment Type: Full-time

About OLIVER:

Founded in 2004, OLIVER is the world's only company specializing in designing, building, and operating customized in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries, offering creative and efficient personalized solutions that deeply resonate with audiences. As part of The Brandtech Group, OLIVER integrates cutting-edge AI technology to enhance efficiency, ignite creativity, and drive intelligent decision-making.

Key Responsibilities:

Social Media Data Analysis:

• Analyze social media data and interpret it for stakeholders, including product marketing managers, account management, creative, planning, and media teams.
• Provide concise insights to help the business make informed decisions based on the reports.
• Monitor and implement social media best practices for brand campaigns.

Reporting and Metrics:

• Set measurement metrics for the brand and create regular reports (weekly, monthly, and campaign-specific).
• Visualize data, derive insights, and ensure the implementation of key learnings.
• Develop comprehensive social listening queries to monitor brand discussions and competitive landscape.

Audience and Trend Analysis:

• Identify audience trends and preferences, suggesting strategies to reach a broader audience.
• Analyze social buzz, conversation volumes, sentiment changes, and emerging trends.

Crisis Monitoring:

• Proactively monitor social media for conversations or events that may harm the brand's reputation or disrupt operations.
• Identify and document issues, categorize concerns, and collaborate with internal teams for timely resolution.

Content and Influencer Campaign Management:

• Maintain a centralized repository of all brand-owned and influencer-generated content.
• Analyze influencer content performance and suggest improvements based on data insights.
• Develop content strategies to enhance influencer campaigns aligned with broader brand objectives.

Key Skills and Qualifications:

Essential Skills:

• Strong analytical skills with the ability to interpret social/digital media data, identify trends, and present actionable insights.
• Expertise in data visualization and reporting (campaign reports, brand audits, competitor studies, and social listening reports).
• Deep understanding of social network operations (Facebook, Twitter, Instagram, YouTube, LinkedIn) and their measurement criteria.
• Experience in targeting, measuring, and optimizing paid campaigns on these platforms.

Technical Proficiency:

• Familiarity with social media monitoring and analytics tools such as Brandwatch, Sysomos, Crimson Hexagon, Rival IQ, Unmetric, Google Analytics, Google Trends, Facebook Insights, and Google Adwords.

Soft Skills:

• Problem-solving and critical thinking abilities.
• Strong communication, time management, and multitasking skills.
• Ability to lead and work collaboratively within a team.

Experience Requirements:

• 1-3 years of experience in digital media and analytics.

Company Values:

OLIVER fosters an inclusive environment that encourages employees to reach their full potential while valuing and respecting individual differences. They are dedicated to sustainability and embed eco-friendly practices throughout project lifecycles.

Our Core Values:

• Ambitious: Strive for success
• Creative: Push boundaries
• Inspiring: Deliver exceptional work
• Curious: Always learning and listening
• Results-focused: Exceed expectations
• Inclusive: Actively inclusive and anti-racist

Equal Opportunity Employer:

OLIVER is an equal-opportunity employer that values diversity and inclusivity in the workplace. All candidates will be considered regardless of race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, or disability status.

If you're passionate about digital analytics and social media trends and have a knack for translating data into meaningful insights, OLIVER would love to hear from you!