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Digital Marketing Manager

Digital Marketing Manager

Job Details

Job Title: Academic Counsellor
Job Type: Full-time, Regular/Permanent
Pay: ₹35,000 – ₹40,000 per month
Location: Palayam, Thiruvananthapuram, Kerala


About Us:

T.I.M.E. (Triumphant Institute of Management Education) began its journey on 26th May 1992 in Hyderabad with a small office of 120 square feet. Over the last 32 years, it has grown into a multi-location, multi-programme training institute with 251 centers across India.

T.I.M.E. offers specialized training for national and state-level entrance exams such as CAT, MAT, GMAT, GRE, IELTS, and TOEFL, along with programs for Bank PO, SSC CGLE, GATE, CDS, CSAT, and CLAT. With a milestone of having trained over 22 lakh students since inception, T.I.M.E. continues to shape careers across the nation.

T.I.M.E. Trivandrum, established in 1998, has grown to become one of the leading training institutes in Kerala, and we are now seeking a dynamic Academic Counsellor to join our team.


Key Responsibilities:

Strategic Planning:

  • Develop and implement comprehensive marketing strategies to enhance brand awareness, attract new students, and improve student retention.

Campaign Management:

  • Design and manage multi-channel marketing campaigns (digital, print, and events).

  • Analyze campaign performance and optimize strategies for better results.

Content Creation:

  • Craft compelling content for social media, websites, brochures, and email newsletters.

Market Research:

  • Conduct market research to understand student needs, industry trends, and competitors.

  • Use data-driven insights to refine marketing initiatives.

Digital Marketing:

  • Oversee SEO, SEM, social media advertising, and email marketing strategies.

  • Track and analyze web traffic and social media engagement.

Budget Management:

  • Plan and manage the marketing budget to maximize ROI and ensure cost efficiency.

Collaboration:

  • Work with admissions teams, academic staff, and other departments to align marketing efforts with the institution’s goals.


Required Skills and Qualifications:

???? Education:

  • Bachelor's degree (Preferred).

???? Experience:

  • Minimum 1 year of experience in marketing (Preferred).

  • Total work experience: 3 years (Preferred).

????️ Skills:

  • Excellent communication and interpersonal skills.

  • Proficiency in MS Office.

  • Problem-solving aptitude and the ability to work in teams.


Benefits:

  • Cell phone reimbursement.

  • Performance bonus for achieving targets.


Schedule:

  • Day shift (Sundays are working days; a weekly off is provided on another day).

  • In-person role (Ability to reliably commute or relocate to Palayam, Thiruvananthapuram is required).

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